AI Consulting & Training
Practical guidance for using AI responsibly in everyday operations, team workflows, and customer-facing work.

Nick Ferguson
Founder, IT Pro Direct
About IT Pro Direct
Nick helps businesses make better use of technology without turning every project into a major transformation. His approach is practical: understand the work, choose tools that fit, build what is useful, and keep the path forward clear.
Who it helps
IT Pro Direct is a fit when your business needs help choosing, improving, or building technology without turning the work into a vague transformation project.
AI Consulting & Training
Practical guidance for using AI responsibly in everyday operations, team workflows, and customer-facing work.
Cloud Solutions
Planning, setup, and support for cloud tools that keep teams productive without adding unnecessary complexity.
Workflow Automation
Streamlined processes that reduce manual follow-up, repetitive data entry, and avoidable operational delays.
Custom Tools & Apps
Lightweight dashboards, internal tools, and web applications built around the way your business actually works.
Working style
Technology should solve the real problem in front of the business, not add a new layer of complexity.
Recommendations are explained in practical terms so teams can understand the tradeoffs and move forward.
Tools, workflows, and training are shaped around the people who need to use them every week.
Start here
Start by email with the workflow, bottleneck, or build you want to improve. If a call makes sense after that, it can be scheduled directly by email.